What does the new brand represent?
What does the new brand represent?
The main component of our brandmark – the multicolored blocks – honors the history of Smart Start while expanding the brand characteristics — caring, inclusive, inspiring, trustworthy and approachable. More emphasis is placed on the multicolored connections, interplay spaces in-between than the semi-transparent blocks. This forward looking, modern and professional brandmark shows evolution, and connection to both a broader and more local network.
