Smart Start and The Blue Cross and Blue Shield of North Carolina Foundation have been tackling the issue of childhood obesity across the state with the Shape NC initiative. Today, the first lady shines the spotlight on this issue and unveils a guidelines to keep children healthy in child care. Below is a press release.
Mrs. Obama announces public and private commitments to meet highest standards for nutrition, physical activity and screen time.
Washington – After visiting children at CentroNía, a bilingual child care center in Washington, D.C., First Lady Michelle Obama unveiled Let’s Move! Child Care, a new effort to work with child care providers to help our youngest children get off to a healthy start. The First Lady released a checklist that providers and parents can use as a tool to encourage healthy eating and physical activity and limit screen time for young children. In addition, the First Lady announced that the Department of Defense, the General Services Administration and Bright Horizons have committed to these practices – a step that will positively impact approximately 280,000 children in 1,600 child care centers nationwide. Mrs. Obama was joined by Health and Human Services Secretary Kathleen Sebelius, Vice Chairman of the Joint Chiefs of Staff General James Cartwright and representatives from Partnership for a Healthier America, Bright Horizons, Nemours Foundation and the National Association of Child Care Resource and Referral Agencies (NACCRRA).
“Everyone is going to see that these small changes can make a big difference. If our kids get into the habit of getting up and playing, if their palates warm up to veggies at an early age, and if they’re not glued to a TV screen all day, they’re on their way to healthy habits for life,” Mrs. Obama said. “That’s why I’m so excited about Let’s Move! Child Care – because I know that childcare facilities and home-based providers can be a real building block for an entire generation of healthy kids.”
Obesity rates among preschoolers ages 2 to 5 have doubled in the past four decades, and one in five children are overweight or obese by the time they reach their 6th birthday. This health crisis begins at an early age: over half of obese children first become overweight at or before age 2. As the Childhood Obesity Task Force noted, child care centers and informal care represent a tremendous opportunity to prevent obesity, because 60 percent of children under 5 are in some form child care, spending an average of 29 hours per week in that care.
Furthermore, parents and communities are looking for improvements in child care standards. A 2008 survey by NACCRRA reported that 93 percent of parents thought existing health and safety standards for child care should be improved. And last week, the Partnership for a Healthier America announced commitments from mayors around the country to work with their local childcare providers and after-school programs to improve standards for nutrition and physical activity and to limit screen time within child care settings.
See the Let’s Move Child Care Fact Sheet for guidelines for parents and caregivers.